The 43
A trainer for the fifteen facial muscles a camera can honestly see.
Web

What we do
We deploy it where a visitor should leave having learned something about themselves rather than having been advertised to.
What it is
A periodic table of the facial musculature, and a trainer for the fifteen muscles a camera can honestly see. Neutral-face calibration, head-pose gating so a rep cannot be faked, and animated arrows that demonstrate each movement on your own face before you try it. It scores the cheat, not just the movement, and it is built on the evidence that supports exactly one claim and no others.
Where it goes
A health, wellbeing or education stand where the visitor should leave having learned something about themselves rather than having been advertised to.